Digital Personalization: Bridging Physical Cards and Digital Capabilities

May 18, 2022 from 10:15 am to 11:00 am

Speaker: David Tushie, Standards and Technical Representative, ICMA

There is growing momentum for the integration (bridging) of physical cards and digital capabilities.  Some of this is due to introduction of features that are only achievable with a digital platform.  Other drivers are related to a seamless and familiar interface to users comfortable with, and preference for, digital devices at the center of their daily activities.  These changes will drive new possibilities for customized personalization that enhance these digital features that are unlocked by the physical card.

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