Reinventing Card Design Using Traditional Materials

May 18, 2022 from 9:30 am to 10:15 am

Speaker: Megan Anthony Bogard, Design Manager, CPI Card Group

In a world where the supply of custom card materials can be constrained, this presentation explores reinventing the look and feel of the card using commonly stocked materials and treatments in uncommon ways.

This presentation will open with the importance of gathering the materials needed to manufacture before finalizing the card design. Readily available core materials serve as the foundation of the design phase along with ideas for selecting treatments to enhance the core and the design elements in unison. It will also incorporate ways to differentiate the visual aesthetic of the card using elements that are already integrated into traditional card manufacturing, changing the way the end user sees the card, while maintaining full functionality of the card product.

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