Consumers are busier than ever and demand immediate and easy solutions when it comes to how they pay. One way to compete for top-of-wallet status is by providing immediate access to the card with instant issuance. Financial institutions can lose revenue while their customers are waiting for a new card to be mailed to them. Instant issuance steps in and creates an immediate solution for issuers and customers that can build and deepen customer loyalty. And when in-branch instant issuance is complemented by push provisioning to a digital wallet, you have a strategy that will set you up well for the future. Rob Dixon, vice president of digital and business development for CPI Card Group, can discuss why financial institutions must keep pace with rapid consumer expectations for instant payment solutions.